This copy is part of the LinkedIn course “Learning to Write Marketing Copy”, provided by Ian Lurie. The example project was to write advertising copy for a fictional helmet company under the name Harrison’s Helmets, and the copy below details the attributes and merits of a new brand of helmet. The following copy is entirely my own work, guided by the information and skills taught in the course, and based on information about the fictional helmet.
The road to safer cycling starts with the HH1
Better head protection for cyclists is not only possible, it’s here! Keep reading to learn more about the new HH1 helmet.
From Harrison McGee, engineer and cyclist, comes a helmet that provides twice as much crash protection as Btwin or Van Rysel helmets. The HH1 has:
- A protective adamantium shell
- 16 air vents
- Soft internal padding
- A range of colours and customisation options
The HH1 safeguards your head from up to 5 Gs of force, and is 40% lighter than competitor brands. When we dropped the HH1 off a six-storey building, it received minimal scratches and dents, while a competitor Rockrider helmet suffered a broken visor and major dents.
Our patented anti-snag buckle technology means you’ll never pinch your chin when putting on the HH1, and it fits all head shapes with adjustable sizing.
You can find our helmets on our website, or in selected retailers instore. With 4.8 stars on Trustpilot, we have high customer satisfaction with our products, shipping and customer service. For your first purchase, claim a 10% discount on customisable patterns on the HH1 only.
For true comfort on the road, trust the HH1.
Find the link to this course on LinkedIn Learning below.
https://www.linkedin.com/learning/learning-to-write-marketing-copy
Iona Watt 